Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Marketing - Assignment Example The purpose of SWOT analysis is to provide a realistic appraisal of the firm and the environment in which it operates. SWOT provides a basis for the formulation of realistic goals and objectives and strategies for their implementation. Without a SWOT analysis the firm's planning process is fatally flawed. Planning is an information-based activity and, without information planning, quickly degenerates into a political exercise in selling individual biases and preconceptions. Further complicating matters is that if SWOT is not essentially conducted, there is no basis upon which to assess progress toward the accomplishment of goals and objectives; and the accountability upon which managerial control is based also quickly degenerates. There are significant benefits to SWOT. By the identification of the strengths and weaknesses of the organization, strategies can be designed to efficiently allocate the organization's resources, hence increasing overall organizational effectiveness. SWOT c an identify profitable opportunities and high-risk ventures that enhance the firm's effectiveness. Preventive measures can be designed to avoid major environmental threats that may save large amounts of resources that might otherwise be required to correct damage from those environmental threats. ... There are several environments in which a firm functions. These environments are the economic environment, the sociopolitical environment, and the technological environment. Each of these environments has important components and implications for the strategic planning process. The economic environment consists of both factor and product markets considerations. The availability of supporting market structures, intermediate goods, labor, and the price levels within these areas will determine the costs of production for the firm. The product market; its relative competitiveness, whether it is expanding or contracting; and its continued viability will determine the ability of the firm to generate revenues from that market. The case presented here examines the crisis and ongoing problems of Marks & Spencer, one of Britain's best known retail brands that has experienced after many years of unbroken success. The case examines the factors that contributed to perhaps the most serious threat that the company has faced in its over 100-year history and identifies the implications for the company's future public relations strategy. Marks & Spencer (M&S) is one of the UK's largest, best-known retailers and their brand has been synonymous with reliability, value and quality for generations. Marks & Spencer has been viewed as setting the standards that other retailers have striven to match over the years and, until recently, was recognized as one of Britain's best-managed companies with an enviable track record of successful growth and profits. The company has consistently been rated as Britain's 'most favored company' in surveys among business leaders. The name

Illegal immigration Essay Example | Topics and Well Written Essays - 750 words

Illegal immigration - Essay Example However, such immigrations adversely affect the economy and society of the United States. The thesis statement for this paper is, ‘economics and social costs of illegal immigration outweigh the number of associated benefits’. Social and Economic Cost of Illegal Immigration Illegal immigrations put a damaging impact on the economy of a country. Some of the main effects on the economy of a country due to large-scale illegal immigrations include increased poverty, less job opportunities for local people, and decreased foreign investment because of increased fear of crimes in immigrant-populated areas. Immigrants are cutting down the wage levels for local Americans (Porter, n. p.). Reports show that many companies in the United States prefer to hire illegal immigrants because they are willing to work for low salaries as compared to the salaries that local people demand. Such situations result in decreasing the number of job opportunities for local people because companies fi ll many job positions with people who demand less money in exchange for job and confidentiality about their legal status in the country. Such situations also cause an increase in the graph of poverty in a country because when local people will not have jobs, they will face shortage of money, and their spending power will decrease as well. Overpopulation in the host country is also an effect of illegal immigrations. The demand and supply system also gets affected due to illegal immigrations because economic analysts cannot count the presence of illegal people accurately. In the United States, increase in the number of crimes is also associated with large-scale illegal immigrations. Some percentage of illegal immigrants start engaging in criminal activities when they do not get proper job opportunities even in the developed countries. Increased drug trafficking in the United States is also associated with large-scale illegal immigrations. As Go states, â€Å"the US suffers an annual loss of about 70 billion dollars due to drug-related illnesses, death, and drug related crimes.† Along with high economic impact, crimes and violence also affect the society. Crimes cause threat and terror in the minds of local people because of which they start thinking negatively about all immigrants. Benefits of Illegal Immigration Although there are no apparent benefits of illegal immigrations, if we analyze the positive effects of presence of illegal immigrants deeply, we come to know that they do play a little part in keeping the system running. For example, they do low profile jobs from which legal citizens usually keep themselves away, such as, sanitary jobs, waiter jobs, and petrol filling worker jobs. Illegal immigrants do such jobs to earn their livings by hiding themselves from the law enforcement agencies. As Mauriello states, â€Å"one of the perceived benefits of illegal immigration is that of filling in of low wage jobs that a regular American would not be wil ling to accept.† Rights of Illegal Immigrants Basic rights of a person remain the same wherever a person lives and in whatever way a person arrives to the other country. In the U.S. constitution, the Fifth, Sixth and Fourteenth Amendments protect the basic rights of all individuals living in the United States. The law grants protection to every individual and applies law for illegal immigrants. Although illegal immigrants

Clothing as a Form of Nonverbal Communication

Clothing as a Form of Nonverbal Communication Researching this topic has been interesting and this essay will show that dress is a central form of communication, through the many studies around this topic. Different cultures use dress to represent values central to their faith. Children are dressed in uniforms to make them all the same and principals believe this helps them to behave. Different pieces of clothing can represent very unique things in various countries, showing that dress is a central form of communication. 68% of patients said that they were more comfortable with their health professions dressing in a professional manner. (Lascher et al, 2006) This included a white coat in 96% of answers. (Lascher et al, 2006) This study suggests that patients feel more comfortable with doctors in profressional dress, this is just one example of how clothing can evoke trust in a non-verbal manner. I once saw a quote which says alot for this essay We act the way we dress. Neglected and untidy clothes reflect a neglected and untidy mind If we dress a certain way we attribute certain characteristics such as the professional and calm manner a doctor represents in his white coat, it makes him appear knowledgable and trustworthy. In Ireland if a person were to wear a red bandana, not many would bat an eyelid, however if the same Irish person were to travel with their bandana they would evoke very different responses in different places. For example in Australia a red bandana would tell people that the person was an activist, or if the person wore their bandana in Indonesia theyd be considered a rebel fighter. (Maynard, 2005, p. 102) Clothing and dress can tell us many things about people. In the western world, men and women will often wear wedding rings when they are married, and women have an engagement ring to show their intent to marry. This however is specific to cultures, as in the hindu culture, a woman puts red powder on the parting of her hair to show she is married but in her culture also shows her husband is alive and well. (Barnes Eicher, 1993, p. 207) The Hindu culture is a good example of the non-verbal functions of dress. A man who is familiar with the hindu dress rules would know details such as when a woman is menstruating by the way she presents herself. (Barnes Eicher, 1993, pp. 200-207) A hindu widow only wears garments which have not been dyed such as plain colours like white and cream. (Barnes Eicher, 1993, pp. 204-6) Hinduism puts the appearance of a future child in direct association with how a wife dresses and acts. (Barnes Eicher, 1993) If the women is menstruating and she brushes her hair the scriptures say her child will be bald. (Barnes Eicher, 1993) Dress in clearly central in communication within the Hindu culture. The islam religion also brings interesting dress styles to the public. The wearing of a burqa in the muslim tradition has been controversial in western society with Jacque Shiraq banning all students in France from wearing the burqa, he is now attempting to ban the burqa completely from France. Islam prefers women to be covered up completely so that she does not attract any attention to herself. (Al-Islamiyah) She is allowed dress to the taste that pleases her husband once they are behind closed doors, but outside her home she must cover up her whole body. (Al-Islamiyah) Western society criticises these dress rules as they appear to oppress the woman, however muslims argue that this protects the women and allows her be treated more like a human being than a sex object. (Al-Islamiyah) This source argues that western dress sense allows women be exploited and creates problems such as trying to stay young and beautiful enough so that you remain married. This is one side to a story, a side which is neither right nor wrong but definietly illustrates that within the muslim culture dress is a central form of communication. Their dress sense to them shows others respect and illustrates loyalty and dignity, values similar to the values western patients put on their doctors when they wore a white coat. This shows us that we assign values and certain beliefs to people by what they wear. The muslim women who choose to wear the burqa are devoted to their religion, they are respectful of their familys beliefs and their culture and they are loyal to their husband. (Al-Islamiyah) These values then portray ideas to the general public, such as the muslim women must be for example, dedicated in things she believes in, so if that women were to apply for a job associated with many hours the interviewer might give her a better chance knowing that she would be dedicated. Western culture dress is very different from the muslim burqa. Here in Ireland the main arguments with regard to dress are uniforms in school, whether work places allow workers to wear smart casual or purely smart clothes. Is the act of wearing a uniform represent a deeper meaning? I think it does, for example all of the police forces around the world have uniforms to show the people who they are and also represent the power they have. This is true also for armed forces, if you even think to when children used to play games, if you put feathers in your hair you became an Indian, dressing can show us roles which helps in the processes of communication. People always say first impressions are important and a person makes up their mind whether to hire you in the first twenty seconds of meeting you so it is clear dress is a major part of communication. How much verbal communication can one show in twenty seconds? It must therefore be non-verbal so includes dress, body language and expres sions. So we must learn to dress for occasions. Dress is even more important in everyday life in the western world. People meet their husbands and wives for the first time often by catching someones attention by their clothing. This is why fashion has become so important in Ireland today. The issue of uniforms in school, is principals believe that children conform to rules better in a uniform way when dressed the same. Having experienced a no uniform day in a school on my placement I have witnessed the chaos children reek in the school yard in their own clothes. There have been studies done on uniforms and 85% of schools thought that dress-codes not uniforms help improve behaviour. (Lumsden Miller, 2002) They also reported that there was less sexual harassment and it helped prepare the students for the working world they would be joining in a short few years. (Lumsden Miller, 2002) What they wear on these non uniform days can tell their friends something about them, for example a girl wearing track-suit bottoms might illustrate she is a tom-boy. That girl wouldnt have to say she is a tomboy but just by wearing the outfit she would be showing her class that she thinks she has characteristics to that label. Children who have uniforms are also less likely to be bullied for the clothes they wear. (Clark, 2007) Children agree that wearing a uniform makes them less likely to behave badly outside of school as they would be easily identified. (Clark, 2007) This shows as well that uniforms can be a form of identity which is all part of communication. A person from a community might recognise a pupil from a school by their uniform and instantly form ideas about them based on this, so the uniform also adds to the first impression a person may get. The argument for uniforms is a part of this essay as many Irish schools have uniforms and thus we identify many children through this part of their clothing and the uniform becomes a central part of communication. The way we dress in western society can also influence others opinions of us. If one dresses smart for an interview and looks clean, then what does the employer think? (Clodfelter) What one wears would tell an employer that the person is trustworthy, is professional and has a level of confidence needed for the job. (Clodfelter) The way we dress can tell others the social class we are in, the level of success we have enjoyed and the type of moral character we are. (Clodfelter) Dressing appropriately for interviews can also show your educational status, your economical level in society and the heritage you had. If first impressions can tell a person all of that information how can dress not be a central part of communication? With regard to social care, it is clear although many agencys do not have uniforms such as scrubs, staff are expected to wear clothes which are suitable. In child care, student placements are often expected to wear either black trousers or jeans which fit properly, and tops which are not offensive to anyone and also cover all areas of the midrift, back and chest. (University of Heuston Child Care Centre) In some social care centres staff all wear the same top which makes them easily identifiable to service users and the public alike. It makes communication easier, for example if you are in a shop and need some assistance you would spot a member of staff quicker if they are dressed in a retail specific t-shirt. In western society we dress to tell people we are a certain kind of person. Successful men dress in suits and formal attire to work, they wear ties. Trades men buy expensive work pants and expensive brands of tools to show they are on a high paid job. Many women buy themselves branded handbags thinking it makes them that bit classier than the next woman. Children beg for the expensive branded sneakers and clothes to show their friends that they are cool. Teenagers wear low cut tops on nights out to show that they are growing up, they wear short skirts to rebel against their parents. Young people get tattoos to show their support for something or someone or maybe just to fit in to society. The middle-aged sometimes wear clothes that make them appear slimmer, taller, better endowed, but why do we do all these seemingly crazy things? We do this to portray our feelings, to make ourselves feel a certain way, to show others a part of ourselves they may not have seen yet. These reasons are all showing that dress can be a central part of nonverbal communication.

The Debate Concerning Medical Marijuana Essay -- legalization of marij

In Nov. 1996 the people of the State of California approved proposition 215, the initiative that could make marijuana legally available as a medicine in the U.S. for the first time in 60 years. Under this initiative the government will not prosecute patients or their caregivers who possess or cultivate marijuana for medical treatment. The medical recommendation may be either written or oral and doctors cannot be penalized by the state of Arizona at the same time. However at this time it is still illegal to posses, administer, sell or use marijuana in any of the other 48 states across the U.S. Why haven’t the rest of the country followed the lead of these two states? What this paper attempts to do is provide an argument that it is immoral to deny seriously ill patients the right to use marijuana for medical purposes, and that the current misconceptions about marijuana have been grossly overstated. Basically I’m going to prove the marijuana has been given a bum rap. Currently there is question as to whither there is a valid use for marijuana for medicinal use. This question has been the spark for much controversy. â€Å"There is no evidence to prove marijuana’s use in chemotherapy. There are numerous alternative drugs that obviate the need to even pursue research on the subject.† Our course scientific research would give use a different opinion than the one above that current President Bill Clinton has stated above. Marijuana’s therapeutic uses are well documented in the modern scientific literature. Using either smoked marijuana or oral preparations of delta-9-THC (marijuana’s main active ingredient), researchers have conducted controlled studies. These studies demonstrate marijuana’s usefulness in â€Å"reducing nausea and vomiting, † â€Å"stimulating appetite, promoting weight gain, and diminishing intraocular pressure from glaucoma. † There is also evidence that smoked marijuana and/or TH C â€Å"reduce muscle spasticity form spinal chord injuries and multiple sclerosis, and diminish tremors in multiple sclerosis patients. † Other therapeutic uses for marijuana have not been widely studied. However, patients and physicians have reported that smoked marijuana have not been widely studied. However patients and physicians have reported that smoked marijuana â€Å"provides relief from migraine headaches, depression, seizures, insomnia, convulsion, and chronic pai... ...tion Act of 1994, Farmington, MA (20 October 1994 York, Sarah., â€Å"The Battle for Medical Marijuana† The Nation, v246 n1 p14 (Jan 6, 1997) Ibid.,Ibid., Grinspoon, L. and Bakalar, J.B., Marijuana: The Forbidden Medicine, Revised and Expanded Edition, New Haven: Yale University Press (1997) Morganthau, Tom, â€Å"The War over Weed†, Newsweek v129 n5 p20 (Feb. 3 1997) Ibid., p20 Mcwiliams Peter, â€Å"The General’s Loophole†, Playboy v46 n12 p61 (Dec. 1999) Benson, John., â€Å"From Marijuana To Medicine†, Issues in Science and Technology, v15 i3 p27 (Spring 1999) Grinspoon, Lester., â€Å"Prescribing the Forbidden Medicine†, Playboy, v45 n8 p42 (August 1998) Armentano, Paul., Could The FDA Approve Medical Marijuana?† High Times, n226 p40 (August 1998) Randall, R.C., Marijuana, Medicine and the Law, Washington, DC: Galen Press p27 (1986) Drug Reform Coordination Rist, Curtist., â€Å"Weed the People† People Weekly, v46 n17 p75 (Oct. 21 1996) Food, Drugs, and Cosmetics Act, Section 505 Randall, R.C., Cancer Treatment and Marijuana, Washington, DC: Galen Press (1990) Gingrich, N., â€Å"Legal Status of Marijuana,† Journal of the American Medical Association p247 (1982)

Aristotle vs. Plato Essay

Born in Northern Greece, Aristotle’s father was a court physician to the king of Macedon where Aristotle himself would be requested by King Philip II to tutor his son Alexander (who grew up to become â€Å"Alexander the Great†). Aristotle, one of the most influential thinkers in philosophy including political theory is also known as the legendary Greek philosopher, logician, scientist, and student of Plato. Aristotle studied in Plato’s Academy in Athens. Plato being the student of Socrates and also known as the father of political theory helped educate and shape the mind of young Aristotle who then became  known as the first political scientist. It was the diverse atmosphere in which Aristotle was raised, along with his education and then his many travels that gave him the depth of being able to experience and see the good and the faults in the world. Aristotle saw philosophy within the physical world. He believed that our truths came from physically breaking down systems and examining them to understand them. He had experience with traveling and seeing different world regimes. Aristotle believed one had to break things down empirically and scientifically. Thus gaining his title of political scientist who used  scientific methods to analyze and conclude his beliefs, thoughts, and opinions. Aristotle believed that one must think critically and rationally using inductive reason and an empiricist approach. Aristotle studied over 100 regimes and analyzed which ones were the strongest, how they functioned, and which best served the people. He concluded that the best type of government regime was that of one with a strong middle class to balance the upper and lower classes to create the most stable and just society. He believed that this regime would be a combination of aspects from a polity (an elected government that has the  majority of the common people’s best interest), aristocracy (rule by the rich but with the people’s interest in mind), and monarchy (a single ruler if there is the potential that that city has a qualified ruler as such which Aristotle admits is rare and can easily turn into tyranny). Aristotle felt that most people did not have enough intelligence or power to handle running the government so it is best to put those in power who do. In his work, The Politics, Aristotle is explains that a city is made up of many people, many individuals who possess different views and values. It is the  diverse group of the city that makes it a city. If a city were to become more and more a unit then it would lose its uniqueness in opinions and make up and defeat the entire definition of a city. Aristotle believes that people are entitled to their own thoughts, opinions, and ownership. He states in his work (Politics, page 40-41) that is not in the nature of a city to be a unit. Aristotle believes that cities are made up different parts and different entities that work together as a whole. They do not function as one but rather work together. Aristotle states that extreme unification of a city is not a good  thing. Aristotle states that â€Å"The city exists for the sake of a good life†, meaning that a city is there to function as an outlet to meet the needs of each of its citizens. Each citizen has his own need to be met. Aristotle realizes that what makes one person happy may not make the other happy. â€Å"It is obvious that a city which goes on becoming more and more of a unit will eventually cease to be a city at all. A city, by its nature, is some sort of plurality† (Aristotle, p. 39). Aristotle is arguing that if a city becomes more and more unified then only one voice is heard and it will then lack the very  unique components of different voices, functions, and views that made it a city in the first place. Aristotle believed that a cities purpose was to enhance plurality, a diversified city that comes together to function. Known as the first political philosopher, Plato saw all physical things to be illusionary, to be â€Å"a shadow of reality† (Simile of a Cave) and he stated that humans are falsely led by their senses. Because of this, according to Plato- only a society lead by Philosophers is a just society (Republic 473-475). Plato believes that philosophers are the only ones to seek out absolute truth and  justice and will therefore be more educated and more inclined to make the best decisions for the group. At the same time Plato thought that every person had the potential to obtain reason, truth, and knowledge by â€Å"stepping out of the cave and seeing the â€Å"light†. Plato believed that if people were educated properly then they would make good decisions. He believed people’s basic nature to be good. Whereas Aristotle tended to more of a realist and knew that some people did not have it in them to â€Å"reason† or to â€Å"see the light†. In his book, The Republic, Plato discusses his belief in creating a city like  utopia where there are no classes and everyone shares everything including women, children and property. Plato’s views are a bit unrealistic because he seems to not take into consideration human nature. Humans are naturally competitive and with time would become more individualistic. Plato would not agree with Aristotle’s passage that a city that grows into a unit will eventually cease to be a city. Plato on the contrary would state that the more of a unit the city becomes, the more of Utopia it will be with everyone in common thought and agreement, common ownership of land, animals, and women. Plato’s ideal city was that of a Utopian that would be governed by philosophers. He desired a perfect society with no problems where people were happy. His society would consist of three classes: rulers, auxiliaries and laborers. The rulers would be the philosopher kings, would always rule the state. The auxiliaries (warriors) would defend the state and the laborers would be responsible for material production of goods needed by the state. Plato believed that the philosopher kings should run the state being that they are the wisest and best possible candidates. Plato was completely molded by his teacher Socrates, taking on all of his  thoughts and philosophies whereas Plato’s student Aristotle took on many of his own conclusions and thoughts many times contradicting Plato’s. Plato was more of a dreamer while Aristotle was more of a realist. Where Plato sought out the â€Å"Utopia ideal situation†, Aristotle sought out how to better the current situation. Another difference about Aristotle and Plato’s approach is that Plato is more focused on the perfection of the world and how people come to know about this. While Aristotle focuses more on the observations in nature and he knows not everything in nature is perfect. Aristotle, unlike  Plato, was not focused or concerned about the idea of a perfect society; instead he wanted to improve upon the one that he was part of during his existence. He believed that society should strive to utilize the best system it can attain. He felt that utopia was unrealistic and pointless. It would be best that society was at its highest potential and you can only improve upon the existing one. Therefore the unity of a city would diminish the individuality and different components that uniquely make up a city, thus in the end the destruction of the very meaning and function of what a city ought to be.

Leonardo Da Vinci: Science and Paintings

Leonardo Da Vinci: Science and Paintings Leonardo was a polymath which means he was very knowledgeable and had a large number of expertise’s in many different subjects, a polymath is also known as a renaissance man which Leonardo was titled by many people. He was the first to combine math and science together. Da Vinci started the science revolution which revolutionized the way that scientists researched their information ever since. Leonardo Da Vinci is widely known as one of the greatest painters of all time and has created many iconic and famous paintings.He used his knowledge of science and his artistic talent together to enhance his artwork. He used objects and pieces of objects that would affect the way light appeared on some of his work and used his study of land to enhance and create nature backgrounds and paintings. Leonardo never finished his work in a short period time he always took a few years or more to complete them in means for his most famous pieces. The Mona Lisa is one of the most famous pieces of his collection. Mona Lisa is the best known, most visited, most written about, the most sung about and the most replicated art painting in the world.Mona was a painting of another man’s wife that had been asked to be painted. Leonardo never returned the painting back to the couple even though he was paid to do the painting. This painting was started in 1503/1504 and was worked away at slowly until 1519. The Last Supper is another very famous painting of his. This painting is the most reproduced religious painting of all time. The painting showed Jesus and his twelve disciples eating supper when he announced that one of the disciples would betray him. This painting was started in 1495 and was completed in 1498.

Spectroscopy Introduction

Spectroscopy Introduction Spectroscopy is a technique that uses the interaction of energy with a sample to perform an analysis. What Is a Spectrum? The data that is obtained from spectroscopy is called a spectrum. A spectrum is a plot of the intensity of energy detected versus the wavelength (or mass or momentum or frequency, etc.) of the energy. What Information Is Obtained? A spectrum can be used to obtain information about atomic and molecular energy levels, molecular geometries, chemical bonds, interactions of molecules, and related processes. Often, spectra are used to identify the components of a sample (qualitative analysis). Spectra may also be used to measure the amount of material in a sample (quantitative analysis). What Instruments Are Needed? Several instruments are used to perform spectroscopic analysis. In simplest terms, spectroscopy requires an energy source (commonly a laser, but this could be an ion source or radiation source) and a device for measuring the change in the energy source after it has interacted with the sample (often a spectrophotometer or interferometer). What Are Some Types of Spectroscopy? There are as many different types of spectroscopy as there are energy sources! Here are some examples: Astronomical Spectroscopy Energy from celestial objects is used to analyze their chemical composition, density, pressure, temperature, magnetic fields, velocity, and other characteristics. There are many energy types (spectroscopies) that may be used in astronomical spectroscopy. Atomic Absorption Spectroscopy Energy absorbed by the sample is used to assess its characteristics. Sometimes absorbed energy causes light to be released from the sample, which may be measured by a technique such as fluorescence spectroscopy. Attenuated Total Reflectance Spectroscopy This is the study of substances in thin films or on surfaces. The sample is penetrated by an energy beam one or more times, and the reflected energy is analyzed. Attenuated total reflectance spectroscopy and the related technique called frustrated multiple internal reflection spectroscopy are used to analyze coatings and opaque liquids. Electron Paramagnetic Spectroscopy This is a microwave technique based on splitting electronic energy fields in a magnetic field. It is used to determine structures of samples containing unpaired electrons. Electron Spectroscopy There are several types of electron spectroscopy, all associated with measuring changes in electronic energy levels. Fourier Transform Spectroscopy This is a family of spectroscopic techniques in which the sample is irradiated by all relevant wavelengths simultaneously for a short period of time. The absorption spectrum is obtained by applying mathematical analysis to the resulting energy pattern. Gamma-ray Spectroscopy Gamma radiation is the energy source in this type of spectroscopy, which includes activation analysis and Mossbauer spectroscopy. Infrared Spectroscopy The infrared absorption spectrum of a substance is sometimes called its molecular fingerprint. Although frequently used to identify materials, infrared spectroscopy also may be used to quantify the number of absorbing molecules. Laser Spectroscopy Absorption spectroscopy, fluorescence spectroscopy, Raman spectroscopy, and surface-enhanced Raman spectroscopy commonly use laser light as an energy source. Laser spectroscopies provide information about the interaction of coherent light with matter. Laser spectroscopy generally has high resolution and sensitivity. Mass Spectrometry A mass spectrometer source produces ions. Information about a sample may be obtained by analyzing the dispersion of ions when they interact with the sample, generally using the mass-to-charge ratio. Multiplex or Frequency-Modulated Spectroscopy In this type of spectroscopy, each optical wavelength that is recorded is encoded with an audio frequency containing the original wavelength information. A wavelength analyzer can then reconstruct the original spectrum. Raman Spectroscopy Raman scattering of light by molecules may be used to provide information on a samples chemical composition and molecular structure. X-ray Spectroscopy This technique involves excitation of inner electrons of atoms, which may be seen as x-ray absorption. An x-ray fluorescence emission spectrum may be produced when an electron falls from a higher energy state into the vacancy created by the absorbed energy.

buy custom Effects of Using Instructional Technology in Schools essay

buy custom Effects of Using Instructional Technology in Schools essay In recent times, issues regarding education in the American federal states have attracted considerable debate in policy agenda (Kulik, 2003). This has followed the realization by the national government that the states have been insufficiently preparing students, sometimes right from elementary schools, with vulnerable/marginalized ones bearing the greatest brunt. Kulik (2003) notes that the concerns of the long term socio-economic as well as political implications that miss-ups portend have driven these debates and measures that games play in learning are being emphasized. According to him, the use of games mediated with technology, such as video games, are particularly becoming crucial component in education in American schools and other countries in relation to performance improvement. Despite these realities, some schools dont have the capacity to exploit or possess, yet it is verifiable that teachers employing games in learning have positive outcomes, particularly in Science sub jects and Mathematics (Kulik, 2003). The use of Integrated Learning Systems in (ILSs) Mathematics by Pre-school teachers is one area worth examining. Kulik (2003) observes that studies have shown that scores in Mathematics and Science subjects are often higher in with pupils taught by ILS. More interestingly, for studies that focused exclusively on mathematics, the performance is often much higher when ILS was exclusively designed to measure performance in mathematics, but lower when instructions were divided to deal with reading and mathematics alike. Further, computer games tend to be simulative. Kulik affirms that whenever these games are used, they give pupils the theoretical understanding and highly simplified strategies to relate mathematics and sciences to the real world. In a way, these prepare the students/pupils for future learning endeavors as they further their education. Regardless of studies showing that the scale is lower, Kulik believes that simulation methods using computer mediated games as well as oth er games remain helpful in preparing and equipping students with practical skills (Kulik, 2003). In sum, using games particularly those bordering on technology brings good results in education. In any case, the creation of fruitful citizens, who are not only better prepared for further education and later meaningful employment, should be the focus of educational stakeholders if responding to the needs of the universal marketplace is something to prioritize. Buy custom Effects of Using Instructional Technology in Schools essay

Anzaldua Feminist Theory Assignment Example

Anzaldua Feminist Theory The paper "Anzaldua Feminist Theory" is a wonderful example of an assignment on gender and sexuality studies. Gloria Anzaldua is known as a scholar the cultural theory of Chicana queer theory and the feminist theory. The poetry marked a very significant feminist intervention in the studies that bring some different perspectives and experiences and is usually considered as vital in the feminism development in the third world. In the year 2002 Anzaldua co-edited with another anthology which was known as the bridge called home. In the writings made by her, she makes a combination of the autobiography and all the historical narratives between all the available languages (Haraway, 2018). Therefore, due to this her whole writings is seen as an act of transformation and questioning the genre's categories. After that, she later moves into breaking down the main subject of duality since it is usually a start of so many struggles that could at the end bring a lot of hopes by ending all the rape cases. She also argues that the lands of boarders are usually not presented physically but has more cultures at the end of each. This is where a lot of people of different origins or races are occupying the same space or area. She also goes ahead and develops some concepts that help in transforming all the binary constructions such as those of planta, borderlands and new tribalism (Mulinari, 2018). The major aim of this is bridging the gap that divides the boarders line and also binary thinking. She also goes ahead and elaborates the approach by giving a statement that all the categories usually gives an attempt to imprison, contain and also limit from growth. Due to this, the categories will be disrupted and other new ones will be created. The new ones created will be for very few years. The conc epts created poses a lot of effort in the transition and they are usually not fixed. Anzaldua views the writing act as that of being transformative and liberal. This is mainly through writing and thinking in some ways that show that knowledge systems that can be transformed at the end. The perspective of women oppression according to Hill Collins Hill Collins of the year 1997 usually argues that due to the intersecting position of race, class, and gender the black women as a whole usually possess some very unique characteristics of the world vision. When compared with the everyday experiences of all the black women, it is usually marked by an understanding of the intersectional of the oppression and the struggle of legacy against women oppression (Hirschmann, 2018). In this particular article, the quantitative analysis of the data that is from the national survey of all the black women is compared. There are some questions raised whether the black women as a whole group moves towards the standpoint that is described by Hill Collins. To what extent the Anzalduas theory is important to the women portrayal in the mainstream media and the women oppression in the present world. The theories of Anzaldua is the mentality in the borderlands' and they are usually taken from the real theory and later put into the actual action. This usually serves as a mirror that portrays the hybridity depiction and gives more emphasis on the significant stories of the true culture journey as a process of woman-centred (Espn, 2018). The actual book that is mostly dealt with is the Texas book of the Mexican border. In fact, most of the stories are usually inspired by growing or simply childhood in America. This is due to the fact that more standards are on the Mexican than American. However, in the areas where there are a lot of inhabitants are of Mexican origin. She also becomes punished for the heritage by the minority numerical. Afterwards, she later remembers how they used to be punished for simply being Mexican. This is oppression and can lead to a lot of defects. The main use of a borderland which is physical is usually very helpful and acts as a symbol for the psychological, emotional and the political forum of Mestiza. In fact, in many cases, the borderlands are usually present physically where two or more cultures are seen to be at the edge of the other. Therefore, it is very important to always note that the first preface of the very first edition of the borderlands will give an explanation of how and where the different people of different races usually occupies the same area or territory. Where in the cases of the lower and upper classes there is space of the individuals that usually shrinks with intimacy. The borderlands which are seen physically characterize the whole ceremony at large. The different parts of the whole narrative are usually set in separate locations from the perspective of the theatre. The reader is instilled some sense by Silko of the various differences between the different backgrounds of individuals in a polarized existence. This is the existence that refers to the different physical places terms that come as a representation of some categories and also the ethnic groups (Espn, 2018). For instance, most of the comrades are usually subjected to whiteness during the period of war and this reinforced to make a reference to some places. In most cases, it was usually the laughing and drinking with the platoon with the women who were born in Cleveland. Silko also uses some various physical borderlands that usually make an illustration of the conflicting nature of the polarity. The separated people in this category usually do not live in the areas of isolation but in most cases are usually forced to make some interactions in one way or the other that portrays the surface differences. Similarly to Anzaldua, she also uses the borderlands which are physical in symbolizing the whole scenario. This is where Tayo lives in the environment in the southwestern that is the same as the one portrayed by Anzaldua. The main battle is not only between the Indians and the white man but in most cases, the groups usually face some division amongst themselves as is illustrated by Silko. Also, in other cases, Tayo assisted as he had promised. This is seen after finding some wires sagging and also some trucks along the fences. This was seen as women oppression. CONCLUSION In conclusion, it is clearly seen that the feminist US history has been evolving from a womanhood notion that is on the basis of the normative model of the middle-class people. Therefore, a lot of women usually experiences some kind of recognition that in most cases women are usually diverse and views themselves to be very different. It is also stated that the major problem of feminism is how the whole condition is usually confused to that one group condition of all women. When making some assumptions of the middle-class experiences all the white women were a representation of the lives of women and some false unity amongst the women presupposed. By taking into account the forms which are overlapping and multiple of the oppression of women especially on the basis of colour there must be a negotiation in the third world. This reveals the diversity and complexity of the lives of women. For instance, in the US, the women of colour usually pass through a lot of struggle on defining who t hey are to the white men. The same occurs in the third world women who in most cases find themselves fighting against the experiences omission and the assumptions of the first world. Away from the notion of women the feminist theory in the US usually engages differently by focusing on the specific positioning of women in relation to the other categories changing. By addressing the oppression of women complexity of the whole multitude most of the communities are usually on the basis of race, gender, and class. The links of the political nature chosen to make a mark between the whole scenario struggles. The political alliances are usually formed by the race or sex of a person. Although this is mainly on the context or basis of the usual struggles contexts against the structure exploitation. In the present world, the feminism mainstream is usually engaged by diversity recognition and the formation of the coalitions of the cross-cultural injustices.

Wellness Center. Sunnyside Wellness Center Inc Essay

Wellness Center. Sunnyside Wellness Center Inc - Essay Example These services will give the firm a competitive edge over what the others in this industry have to offer. The demand for organic cooking classes is on the rise. â€Å"Recent surveys indicate that the demand is so strong that supply is not able to keep up with it† (Stith, 2011). The company will be a full service 24 hour facility with state of the art equipment, personal training, spa, sauna cooking classes, and class connection via internet. The customers will have the ability to not only take our organic cooking classes live, but also via the internet. Mission Statement The mission of the company is to focus on individual health and well being while increasing the knowledge of organic nutrition to achieve rejuvenation of the mind body and spirit. The firm’s objective is to be recognized as an alternative health and fitness solution resource for families, businesses, and individuals. The idea is to eventually spread into a franchise opportunity where others will have a chance to benefit from the pro-type business. Upon review of the competition no one is currently offering the service of organic cooking classes live or via internet. Introduction Sunnyside will offer new and innovating services which will educate and empower our consumers. In addition our consumers will experience the ultimate rejuvenation services through a combination of medical massage therapy in our state of the art sauna and spa rooms. This new way of servicing consumers in the fitness industry was born out of the ideal to addresses a need and want, and impact health issues in a positive way. New services are created to address the needs of society. The purpose of this business project is to establish a facility that concentrates on fitness and nutrition concerns for everyday people. In addition providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health . This is a viable business opportunity because it utilizes the key foundational factors of health and fitness. In 2010 the health and fitness industry in the United States generated $24.23 billion (Ibisworld, 2011). Sunnyside Wellness & Spa Centers (SWSC) competitive edge will be the new and dynamic organic cooking classes within its facilities in addition to the sauna & spa. This venture will be successful because it addresses the nutritional and physical concerns that many consumers have. â€Å"Public and private organizations have mounted ongoing efforts to change Americans behavior toward nutrition and exercise† (Fatworld). The other similar businesses in the greater Chicagoland area currently do not offer nutritional instruction along with fitness programs, sauna/spa, and workout equipment. A full service health and wellness center with an equal emphasis on healthy cooking & eating will be a positive impact on society. The firm expects to see a significant impact the fi rst year; the sales projections for the first year are over 3 million dollars. This information is contained in the sales forecast. The target market of the enterprise are  males, females, either  single and/or with families in the greater Chicagoland area. The first task is to convince consumers of the benefits of enrolling in an organic cooking class along with the fitness programs. This will be accomplished by aggressively pursuing interaction and relationships with individuals who would profit from using this new service. Once a strong image is established, Sunnyside Wellness

Tourist guide system Essay Example | Topics and Well Written Essays - 500 words

Tourist guide system - Essay Example base stations such as chain of cell base stations, units that are designed to be hand-held that are based on Off-the-Shelf Fujitsu Team Pad Units and visitor’s information as reflected in the PC back at the office. These stations are PC’s that are standard that have a link to the internet as well as a WaveLAN Card. Thus, these base stations enable broadcasting of data and information that is within the vicinity and transmissions of position information from the local cells. Additionally, a GPS can be fitted if more accurate information is needed. In order to be able to retrieve data from the device, one need to press the ‘info’ button which then displays all the information about the visitor’s current position. The version in this project is an advanced version of the former that displayed a number of position choices on the tourist’s location. This is because unlike the project guide device, the former version of the guide device did not have the search engine (Andrew, 2009). However, using the new version, the visitors’ position can be identified using a Guide Tag Insert Position. This label is useful in identifying a visitor’s location in a dynamic way. For example, a tourist can identify their location by just asking a question on his or her location. This approach has got many advantages over the earlier approach. Using this guide a visitor is able to make bookings online, able to identify his location, make text messages and also able to navigate to various places. The earlier a pproach did not have the ability to identify the location of the visitor and also was not portable like the latest model. According to Martin 1994, push based strategy of information delivery is found in the communication between the tourist and the guide. The delivery of information in this case can be non-interactive or can be interactive. For example if the delivery of information is done through a radio or television then interactions between the buyer and the

Research Methodologies in Communication Paper Example | Topics and Well Written Essays - 1500 words

Methodologies in Communication - Research Paper Example In the field of communication, quantitative research seeks to establish communication as a behavioral science. The researchers using this method use the scientific models to show the effect of different aspects of communication. Some of the research areas include areas such as, the effect of medical marijuana advertisements on the American population, and the effect of violence games on children. The qualitative research methods produce reliable and quantifiable data that can be generalized to represent a greater population. The weakness that this method has is that it removes the research from the human behavior perspective (Weinreich1996). This makes the information to lose touch with reality by ignoring the factors that were not included in the research. Qualitative research methods are important in exploring a singular occurrence of importance. The methods used include interpretation of data and observation through personal interviews and ethnography. These research methods seek to explain a research question or problem from the perspective of the population that the research is conducted (Mack, Song et al. 2011). When it comes to matters dealing with opinions, behavior, values as well as social contexts of a community, qualitative research methods are effective to do the research. Using this method is advantageous in that it describes complex situations of how people deal with, or perceive a particular research issue. In examining the occurrence, they make reference to the full context of the phenomenon.

The Global Future Case Study Example | Topics and Well Written Essays - 3000 words

The Global Future - Case Study Example This will present the company's strengths and critical issues which will impact the company's success in the new market. The report explains how Grapevine will use its capabilities to sustain and increase profitability. The report gives an overview of the organization's mission, vision and objectives and then explains the environmental factors which affect the business. The environment is scanned with using both the SWOT and PEST analysis. The results are used to identify key strategic areas for the company to focus on. Within the next five years Grapevine will be a leader in the market and will help clients grow and expand their businesses by providing innovative, reliable and effective marketing solutions. We will remain a financially firm company and work towards securing our employee and customer interests. Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. ... To be recognized as a leader in marketing consulting and communication services. To provide a complete range of innovative marketing services that meet customer needs To keep our overall goals and objectives in line with those of our clients To establish long lasting relationships with our clients To keep our overall mission, vision, objectives and values in line with those of our customers 3.4 Position Our company works towards providing consultation in addition to a complete range of cost effective marketing solutions for businesses that require rapid results to meet their market and financial goals. 4. Environmental Scan The analysis of the environment is essential for understanding the future potential of the organization and its business success ( Covello & Hazelgern, 2005). This section looks into the current and potential situation of the environment in which the company will operate. The first portion of the environment scan is the macro-scan which examines the environment at a broad level. The second portion is the micro-scan which analysis the situation at the organization level. 4.1 Part 1 Macro-scan 4.1.1 PESTEL Framework The acronym PESTEL stands for political, economic, social, technological, environment and legal factors. The PESTEL analysis is a framework that categorizes the environmental influences. This analysis describes how successful or profitable a business will be and how attractive it is for investment (Martin & Thompson, 2005). Political Situation The legislation in the host country market favors entry into the market particularly in case of licensing and franchising. However, the future of the legislation and the political situation of the country are

Army customs and courtesies Essay Example | Topics and Well Written Essays - 750 words

Army customs and courtesies - Essay Example A courtesy is a conscious conduct regularly connected to a custom (AR 600–25, 2004). A courtesy in the Army is such conduct reached out to a man or thing that distinctions them somehow. Military traditions characterize the calling of arms. When one shows military courtesies and traditions in different circumstances, one exhibits to oneself as well as other people ones dedication to obligation, honor, and nation. The existence of courtesy rules among individuals from the Armed Forces is essential to look after order. Military civility implies great behavior and respectfulness in managing other individuals. Affable conduct gives a premise to growing great human relations. The refinement in the middle of non military personnel and military graciousness is that military politeness was created in a military air and has turn into a vital piece of serving in uniform. The salute is not just an honor traded. It is a favored signal of admiration and trust among warriors. It is essential to keep in mind the salute is endorsed by regulation as well as acknowledgment of one anothers dedication, capacities, and demonstrable skill (AR 600–25, 2004). The starting point of the military salute is questionable, however it likely started as a signal of trust to demonstrate that a man was not holding a weapon. A few history specialists think saluting started in Roman times when deaths were normal. A subj ect who needed to see an open authority needed to approach with his right hand raised to demonstrate that he did not hold a weapon. The salute is broadly misjudged outside the military. Some consider it to be a signal of servility since the lesser extends a salute to the senior, yet we realize that it is a remarkable inverse. The salute is an expression that perceives one another as an individual from the calling of arms; that they have made an individual duty of benevolence to safeguard our lifestyle. The way that

Telecommunications Industry of Zimbabwe Essay Example | Topics and Well Written Essays - 1500 words

Telecommunications Industry of Zimbabwe - Essay Example The telecommunications market in Zimbabwe and the world around is becoming increasingly consolidated, thus enabling the key players in the telecommunications industry to come out with products at a faster pace, so as to meet the demands of their customers and the trend of the market. The importance of investigating the relationship between project management maturity, business performance and project performance in the telecommunication industry in Zimbabwe cannot be overstated. A number of other studies have shown that the issue of what constitutes the most appropriate method of state policy restructuring as regards technological and industrial development is a matter of contention. Zimbabwe continues to open up its economy to market forces and as such more research and studies should be carried out about the country's economic and political roles and also on the social implications of telecommunications reform and reforms in other sectors of the economy. In a study carried out about contemporary south African telecommunications, the researchers noted that "while much has been written about general industrial development in that co... Zimbabwe continues to open up its economy to market forces and as such more research and studies should be carried out about the country's economic and political roles and also on the social implications of telecommunications reform and reforms in other sectors of the economy. In a study carried out about contemporary south African telecommunications, the researchers noted that "while much has been written about general industrial development in that country, there is no real detailed study of any of its major industries." (Kaplan, 1990). It can be said that the same also holds in the case of Zimbabwe. This situation can lead to some critical deficiencies in understanding because most major economics development processes can only be discerned through such detailed studies. 2. Theory and research review It should be noted that there are very few, if any publications about the telecommunications industry in Zimbabwe. Although one may find an occasional paper that discusses physical road and air transportation and communication or books about the postal history of the country, there hasn't been any prior real interest in the Zimbabwean telecommunications sector, even though this sector continues to grow in importance. As such, literature on telecommunications in Zimbabwe has mostly been manifested in papers presented at various economic, business or investment conferences. SWOT analysis: 3. Research problem statement and research objectives This study investigates the ways in which efficient management techniques can be implemented in the Zimbabwean telecommunication industry, as well as investigating the manner in which project maturity, business performance and project performance relate to one another in the industry. 3.1. Problem statement The

Army customs and courtesies Essay Example | Topics and Well Written Essays - 750 words

Army customs and courtesies - Essay Example A courtesy is a conscious conduct regularly connected to a custom (AR 600–25, 2004). A courtesy in the Army is such conduct reached out to a man or thing that distinctions them somehow. Military traditions characterize the calling of arms. When one shows military courtesies and traditions in different circumstances, one exhibits to oneself as well as other people ones dedication to obligation, honor, and nation. The existence of courtesy rules among individuals from the Armed Forces is essential to look after order. Military civility implies great behavior and respectfulness in managing other individuals. Affable conduct gives a premise to growing great human relations. The refinement in the middle of non military personnel and military graciousness is that military politeness was created in a military air and has turn into a vital piece of serving in uniform. The salute is not just an honor traded. It is a favored signal of admiration and trust among warriors. It is essential to keep in mind the salute is endorsed by regulation as well as acknowledgment of one anothers dedication, capacities, and demonstrable skill (AR 600–25, 2004). The starting point of the military salute is questionable, however it likely started as a signal of trust to demonstrate that a man was not holding a weapon. A few history specialists think saluting started in Roman times when deaths were normal. A subj ect who needed to see an open authority needed to approach with his right hand raised to demonstrate that he did not hold a weapon. The salute is broadly misjudged outside the military. Some consider it to be a signal of servility since the lesser extends a salute to the senior, yet we realize that it is a remarkable inverse. The salute is an expression that perceives one another as an individual from the calling of arms; that they have made an individual duty of benevolence to safeguard our lifestyle. The way that

Marketing Objectives Essay Example for Free

Marketing Objectives Essay Executive Summary Ceylon Tea came into being nearly a century and half back when the then existing coffee plantations, struck by a deadly disease – which virtually proved the death knell of coffee in Ceylon as it was then called, were converted to tea plantations. Nearly all the coffee plantations were very soon converted to tea plantations. As Ceylon Tea made its mark in the world and was being widely traded in the markets, measures were instituted to facilitate and monitor the process of manufacture and sale of tea to be shipped to foreign countries. On 30th July 1883 the first public sale of tea took place. The Ceylon Chamber of Commerce brought under its purview the conduct of these auctions. In 1894 the Ceylon Tea Traders Association was established. Today almost all tea produced in Sri Lanka is sold in auctions conducted by these two organizations. Introduction This assignment is mainly about a FMCG product which the organisation depends only on Tea. I have sectioned this assignment in to different sections, to make the reader easy and understandable. I have also given a brief idea about marketing orientation, key steps to follow to be marketing oriented and also difficulties of implementing marketing orientation. Then I have spoke about the marketing environment with micro and macro environment and also how these environments impact to the organisation. At last I worked with marketing mix and how the marketing mix elements are blended together in an organisation. I hope this assignment will be something different and interesting task for you. Thank you. Methodology Mainly concentrated on preliminary data questionnaire and the study also contains secondary data from www.zaidtea.com Got reference from articles and books are revealed by tables and diagrams. Also discussed and got ideas from people who are in the high position in the tea industry. Body of Assignment Task 1 1. Zaid Tea Company 1.1 About Zaid Tea The Company incorporated in 2008 was formed in the year 1998 by a person with multifaceted experience gained in the tea industry and inherited from his forefathers of two previous generations. Naushad Jamaluddin the Managing Director/CEO of ZAID TEA CO. (PVT) LTD and a scion of an icon in the tea industry was nurtured in it from an early age during the tenure of his school days whilst assisting his father and grandfather in their tea business and plantations. He was trained in the delicate art of tea tasting by some of the best experts in the industry. He has blossomed to be an expert, having an exquisite flair in tasting and blending teas to meet the most exacting requirements of his buyers. Zaid Tea with its well experienced, diligently trained resource personal and cutting edge knowhow is eminently suited to seamlessly source and deliver the most exacting tea blends to its diverse worldwide clientele. Selecting for them the choicest of teas produced in factories located in the tea plantations of the central highlands of Sri Lanka and sold at the Colombo Tea Auctions, each having their distinct and subtly varying aroma, flavor and liquor Zaid Tea Co (Pvt.) Ltd is incorporated as a limited liability company under the Companies Act of Sri Lanka. It is registered as an exporter of Ceylon Tea with the Sri Lanka Tea Board – the regulatory body of the Government of Sri Lanka entrusted with the task of ensuring the maintenance of the quality and image of Ceylon Tea exported from the country The Co. is also registered with the Sri Lanka Export Development Board as an exporter of Ceylon Tea. This is another regulatory body of the Government of Sri Lanka promoting exports in general from the country 1.2 Products and Main Brands Zaid Tea Company has their own brand – the â€Å"Maskeliya Kahata† range of black teas comes in aluminum pouches and tea bags with their distinct aroma, flavor and liquor. The teas come from plants grown in the cool crispy air of the mountain ranges of the Hatton – Maskeliya tea plantations famed for its teas with its distinctly fine aroma and flavor Further they have their own brand of blended teas and green teas Black Tea a) Maskeliya Kahata in aluminum pouches b) Maskeliya Kahata in tea bags a) Kingswood Tea in loose packaging b) Kingswood Tea in tea bags flavored and unflavored Green Tea a) Kingswood Green Tea in loose packaging * Kingswood Green Tea in tea bags flavored and unflavored 1.3 Services a) BLACK TEA Bulk Teas – They source and deliver unblended or specified blends worldwide packed in paper sacks, plywood chests and corrugated cartons with inner lining of either aluminium foil or suitable polythene to retain the freshness and aroma Branded Teas – They also source as per customer specifications and blend, package in printed cartons or other packaging as per their own brands and deliver worldwide Flavored Teas – Here too we can supply either in bulk or as per customers branded or un branded packaging – cinnamon, vanilla, ginger etc b) GREEN TEA Zaid Tea are in a position to supply you Green Tea plucked and processed from the finest tea gardens located in of the high mountainous terrain found in the central highlands of Sri Lanka where the air is fresh, pure, cool and crispy. It is manufactured to the highest international standards. Like black tea we can supply in bulk or customized brand, packaging and flavoring – unflavored, jasmine, mint etc Task 02 1. What Is Marketing Orientation A business which begins work on, or philosophy that focuses on identifying and meeting customer’s needs and wants satisfyingly. -Himaz Ahamed 2. Key steps that Zaid Tea should implement in order to be marketing oriented 2.1 Customer Focused An organizational orientation toward satisfying the needs of potential and actual customers. Customer focus is considered to be one of the keys to business success. Achieving customer focus involves ensuring that the whole organization, and not just frontline service staff, puts its customers first. All activities, from the planning of a new product to its production, marketing, and after-sales care, should be built around the customer. Every department and every employee should share the same customer-focused vision. This can be aided by practicing good customer relationship management and maintaining a customer relations program. In order to achieve this, the organization must: a) Define its market, effectively segment and target the right customer and listen to customers. b) An extensive programme of employee education and communication may be necessary to introduce customer focus in order to create the environment that encourages to think customers. c) Implement an effective marketing information system that will track customer needs on a continuous basis. 2.2 Competitor Focused In terms of competitors, in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. Competitor focused concept is more preferable in markets which are growing very fast. Tea also one of the fastest growing market in Sri Lanka. So Zaid Tea also can invest in gathering more data about competitors which will enable them to develop innovations at lower costs. 2.3 Strategic Vision Develop a long-term, market-oriented strategic vision by viewing marketing as more than a series of promotional tools and techniques. Strong leadership from the top with high level executives building a customer philosophy into their business plans and define the future in terms of creating long-term value for stakeholders. Figure-01 Market vs Operations oriented structure 3. Difficulties in Implementing Marketing Orientation Concept to Zaid Tea Even though Zaid Tea might feels that the marketing orientation is the only correct path to be successful, in practice there are likely to be barriers in developing such an orientation. They are as follows: 3.1 Lack of Effective Customer Service The job of the customer-service staff involves more than just answering questions and providing solutions to problems that arise. For market orientation to prove successful, it must also include customer-service representatives who take the time to get to know each customers needs and preferences. Zaid Tea Company also can gather records of the feedback it receives and analyze them for use in developing market-orientation plans. Without such customer-service efforts, company loses key opportunities to obtain information. 3.2 Lack of Marketing Knowledge Lack of marketing knowledge, skill and experience are among the challenges of developing market-orientation plans. Many company employees understand basic marketing concepts, but lack the in-depth knowledge needed to develop marketing-orientation strategies that work. Some companies deal with this by seeking additional education for key employees or by hiring experienced, skilled marketers. Skilled marketers can help develop solid plans and give direction to key employees and departments. For example, an experienced marketer might help customer service, sales and technical-support departments learn how to incorporate a companys overall market orientation plan. 3.3 Conflict between marketing and other functions The power struggle between different departments within an organization can hinder the process. Task 03 1. Marketing Environment Framework A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. (Philip Kotler – 12th Edition) Figure-02 the marketing environment 2. Micro Environment 2.1 Definition Factors or elements in an organizations immediate area of operations that affect its performance and decision-making freedom. These factors include competitors, customers, distribution channels, suppliers, and the general public. Micro Environment| Description| Factors that impact to Zaid Tea| Suppliers| A party that supplies goods or services. A supplier may be distinguished from a contractor or subcontractor, who commonly adds specialized input to deliverables. | A suppliers behavior will directly impact the business it supplies. If a supplier provides a poor service Zaid Tea this could increase timescales or product quality. An increase in raw material prices will affect an organization’s Marketing Mix strategy and may even force price increases. Close supplier relationships are an effective way to remain competitive and secure quality products. | Intermediaries| Firm or person (such as a broker or consultant) who acts as a mediator on a link between parties to a business deal, investment decision, negotiation, etc. Intermediaries usually specialize in specific areas, and serve as a conduit for market and other types of information. Also called a middleman. | Zaid Tea must partner effectively with marketing intermediaries to optimize the performance of the total system.| Competition| The marketing concept states that to be successful, an organization must provide greater customer value and satisfaction than its competitors.| Competi tor analysis and monitoring is crucial if an organisation is to maintain or improve its position within the market. If a business is unaware of its competitors activities they will find it very difficult to â€Å"beat† their competitors. The market can move very quickly. As a business it is important to examine competitors responses to these changes so that you can maximise the impact of your response.| Customers| A person, company, or other entity which buys goods and services produced by another person, company, or other entity.| Zaid Tea Companys marketing plan should aim to attract and retain customers through products that meets their wants and needs and excellent customer service.| Publics| A public is any group that has an actual or potential impact on an organization’s ability to achieve its objectives. | According to Zaid Tea there are number of publics that will impact. They are:Financial Public, Local Public, Media Public, Government Public, General PublicZa id Tea should keep a good relationship with these publics in order to run successful business. | 3. Macro Environment 3.1 Definition The major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. Macro environment is also known as uncontrollable environment. Figure-03 Macro environment forces The main forces in the macro environment are commonly denoted by the mnemonic PESTEEL forces. a) Political Environment b) Economical Environment c) Social and cultural Environment d) Technological Environment e) Ecological Environment f) Ethical Environment g) Legal Environment 3.2 Political Environment The first element of a PESTEEl analysis is a study of political factors. Political factors influence Zaid Tea Company in many ways. Political factors can create advantages and opportunities for Zaid Tea. Conversely they can place obligations and duties on company. Political factors include the following types of instrument: Legislation such as the minimum wage or anti discrimination laws. Voluntary codes and practices Market regulations Trade agreements, tariffs or restrictions Tax levies and tax breaks Type of government regime Non conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment. Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices. 3.3 Economical Environment The second element of a PESTEEl analysis involves a study of economic factors. Zaid Tea Company also affected by national and global economic factors. National and global interest rate and fiscal policy will be set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a â€Å"booming† or growing economy will have low unemployment, high spending power and high stakeholder confidence. A successful organisation will respond to economic conditions and stakeholder behaviour. Furthermore Zaid Tea will need to review the impact economic conditions are having on their competitors and respond accordingly. Task 04 1. Traditional Marketing Mix 1.1 What Is Marketing Mix Marketing mix is the set of controllable tactical marketing tool that firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. Thus in performing their key tasks marketing managers have at their disposal marketing programs to create customer satisfaction and ultimately profit for the organisation. These tools are often referred as the â€Å"4P s† on how to use these ingredients require marketing research and information. Marketing mix variables are as follow: Figure-04 Traditional Marketing Mix 2. How The Marketing Mix Elements Are Blended Together In Zaid Tea Company Sri Lanka is one of the oldest tea producing countries in the world commercial Production was started in 1867 by the British planter James Taylor in Loolecondera Estate in Kandy. The tea produced in this country, popularly known as â€Å"Ceylon Tea†, ranks among the best available teas in international trade. In 2007, Sri Lanka was the third-largest tea-producing country globally, with a 9% share of global production, producing 30.6 million kilograms of tea. The total extent of land under tea cultivation has been estimated at approximately 187,309 hectares. Sri Lanka produces tea throughout the year, and the growing areas are mainly concentrated in the central highlands and southern inland areas of the island. They are broadly grouped under these headings according to their elevations, with high growns ranging from 1200 m upwards, medium growns covering between 600 m to 1200 m. and low growns from sea level up to 600 m. High grown teas from Sri Lanka are renowned for their taste and aroma. The two types of seasonal tea produced in these areas, Dimbula and Nuwara Eliya, are much sought-after by blenders in teaimporting countries. Uva teas from the Eastern Highlands contain unique seasonal characteristics and are widely used in many quality blends, particularly in Germany and Japan. The medium grown teas provide a thick colour variety which is popular in Australia, Europe, Japan and North America. The teas produced in low grown areas are mainly popular in Western Asia, Middle Eastern countries and CIS countries. Most factories in these areas produce what is known as a leafy grade of tea, the tea leaves of which are highly twisted and can grade into long particles. 2.1 Product Tea is produced from the Camellia Sinensis plant. The tea plant, which is evergreen, isn’t a shrub as popularly believed but a tree that is grown like a shrub to facilitate the process of tea plucking and production. It is native to Southeast Asia and is grown in a wide range of climatic conditions across the world. Tea is mainly produced in India (the world’s largest producer), Sri Lanka (till recently the world’s largest exporter), China, Kenya, Vietnam, Indonesia and Malaysia. The differing climatic conditions in the world’s various tea growing areas influence the quality and taste of the various teas. Zaid Tea Company has their own brand – the â€Å"Maskeliya Kahata† range of black teas comes in aluminium pouches and tea bags with their distinct aroma, flavor and liquor. The teas come from plants grown in the cool crispy air of the mountain ranges of the Hatton – Maskeliya tea plantations famed for its teas with its distinctly fine aroma and flavor Further they have their own brand of blended teas and green teas Black Tea c) Maskeliya Kahata in aluminium pouches d) Maskeliya Kahata in tea bags c) Kingswood Tea in loose packaging d) Kingswood Tea in tea bags flavored and unflavored Green Tea b) Kingswood Green Tea in loose packaging * Kingswood Green Tea in tea bags flavored and unflavored 2.2 Price Table 02- Price List Effective from 1st January 2013 of Maskeliya Kahata ZAID TEA CO (PVT) LTD| Price List Effective from 1st January 2013| Product| MRP| WSP| QDP| Maskeliya Kahata 20g| 20.00 | 18.00 | 17.10 | Maskeliya Kahata 50g| 42.00 | 36.96 | 35.11 | Maskeliya Kahata 100g| 84.00 | 73.92 | 70.22 | Maskeliya Kahata 250g| 195.00 | 171.60 | 163.02 | Maskeliya Kahata 500g| 385.00 | 338.80 | 321.86 | Maskeliya Kahata 1Kg| 755.00 | 615.00 | 584.25 | Maskeliya Kahata 2Kg| 1,495.00 | 1,215.00 | 1,154.25 | Maskeliya Kahata100 Tea Bags| 250.00 | 220.00 | 209.00 | | | | | | | | | | MRP Maximum (Marked) Retail Price| | WSP Wholesale Price Price to Retail Trader| | QDP Quantity Discounted Price| | The above table shows the effective price list of Maskeliya Kahata from 1st January 2013. 2.3 Place The role of this element basically describing availability, which is â€Å"right place† and the â€Å"right time†. Zaid’s Maskeliya Kahata is also available in every retailer shops. A channel of place is a set of interdependent organisation, which helps to make a product available in market for use of consumer. Zaid Tea also uses this concept of channels in order to provide Maskeliya Kahata available in the market. The below diagram denotes how Zaid Tea uses the distribution channels. Figure-05 Distribution channels of Zaid Tea * Note- There is also another Distribution channel method: PRODUCER AGENT WHOLESALER RETAILER CONSUMER Conclusion In a fast growing market day by day everything is fluctuating faster than we expect. Products and services are also same. The purpose of the project is to exhibit organisation to be marketing oriented and to aware about the marketing environment with micro and macro environment , how these environments impact to the organisation. Recommendations Plantation companies a) Explore the possibilities of upgrading plantation jobs, by providing upward movement, to attract more workers to work in the estate. b) There should not be any effort from the plantation companies to dilute the existing labour laws which protect the workers in the tea industry, on the grounds of declining returns. c) The big companies could also tie up with the ILO and other civil society organisations to help small growers achieve minimum labour and environmental standards. Adherence to such standards will give an additional product value to the tea being sold at the retail level. In return, the companies could provide incentives in terms of better prices to the small growers. These practices could work to the advantage of both. The government a) Provide technical and marketing assistance to the small and marginalized Farmers b) Provide credit schemes and debt management services to the plantations c) Strengthen the relationships between small tea growers and private processing factories. Develop a strategic intervention in order to help each actor aware of their rights and responsibilities within the value chain. International tea buyers a) Take responsibility for conditions in their entire tea value chains, particularly where they have more influence. b) Provide support to the small tea growers through technical and marketing assistance c) Pay a higher price for tea produced in a sustainable process d) Do not lobby to dilute the social protections available to tea estate workers e) Conduct multi-stakeholder monitoring and verification of the social and environmental standards on the tea estates from which tea is procured Annexure References * PCM Text Book * Kotler P. â€Å"Marketing Management† 9th Edition, Prentice hall of India, 1997, pp 128-150 * www.zaidtea.com

Data flow diagram

Data flow diagram Data Flow Diagram DFD is a system modeling tool, the most popular and important representations in data flow modeling. DFD allows us to picture a system as a network of functional processes, connected to one another by pipelines and holding tanks of data. It is a structured, diagrammatic technique representing external entities, logical storage, data sinks and data flows in the system. You can also call DFD as: bubble chart, bubble diagram, process model, and work flow diagram. Data Flow Diagram Types Physical Data Flow Diagram: Physical data flow diagrams are implementation-dependent and show the actual devices, department, people, etc., involved in the current system. Logical or Conceptual Data Flow Diagram: Logical data flow diagram represents business functions or processes. It describes the system independently of how it is actually implemented, and focuses rather on how an activity is accomplished. The components of the data flow diagram (DFD) Processes: The basic processing items of a data flow diagram. They are used to transform incoming data flows into outgoing data flows. Processes that are not further decomposed have to be described by means of a textual specification. This text defines how the input data of the process are transformed into output data. Terminators: Data producers (data sources) or data consumers (data sinks) outside of the system Data flows: Logical channels (pipelines) in which data are transported; they are represented by arrows connecting the processes; Data store: Storage space from which data can be read with a time delay after writing them; without processing component. Data flow diagrams are useful if: you have lots of calculations to carry out You are familiar with data flow techniques in a method you have used repeatedly before. The approach to data flow diagramming should be as follows: create a data flow diagram for each of the major outputs of the system work back from the outputs to the inputs to construct the diagram add new objects where necessary to the object model as you discover the need for them in the data flow modeling add new operations and attributes to the object model as you discover the need for them in the data flow modelling Data Flow Description The data flow symbol is a line with an arrow showing the direction of flow. It should be named using words that are understood within the department or organization describing the data. The data that leaves one process is exactly that which arrives at the next process. An arrow usually at the end of the flow line indicates direction of flow. External Entity Definition The external entity is a source or recipient of data that is outside the boundary of investigation. The fundamental purpose of this symbol is to indicate that whatever happens at the end of the data flow, Entity Relationship Diagram A logical data model is documented as an entity relationship model supported by the data items for each entity (conventionally in the form of a Third Normal Form relation).Though the relationship among data store is not emphasized in data flow diagram, it is well reflected in ERD. ERD is one of the most useful model forming tools to organize this discussion. ERD is network model that describes stored data of a system at a high level of abstraction. For system analyst, ERD has a major benefit: it highlights the relationship between data stores on DFD which would otherwise only be seen in the specification process. The main components of an ERD include: Entity- a subject, a duty, or an event that has a significant meaning to the future system Attribute the characteristics of the entity displayed by fields or columns of a table. Relationship- There is 3 major types of relationship used in ERDs: One one relationship One many relationship Many many relationship Entity- is any type of object that we wish to store data about. Which entity types you decide to include on your diagram depends on your application. In an accounting application for a business you would store data about customers, suppliers, products, invoices and payments and if the business manufactured the products, you would need to store data about materials and production steps. Each of these would be classified as an entity type because you would want to store data about each one. In an entity-relationship diagram an entity type is shown as a box. There may be many entity types in an entity-relationship diagram. The name of an entity type is singular since it represents a type. Attributes-The data that we want to keep about each entity within an entity type is contained in attributes. An attribute is some quality about the entities that we are interested in and want to hold on the database. In fact we store the value of the attributes on the database. Each entity within the entity type will have the same set of attributes, but in general different attribute values. For example the value of the attribute ADDRESS for a customer J. Smith in a CUSTOMER entity type might be 10 Downing St., London whereas the value of the attribute address for another customer J. Major might be 22 Railway Cuttings, Cheam. Cardinality and Optionality The maximum degree is called cardinality and the minimum degree is called Optionality. In another context the terms degree and cardinality have different meanings. In [Date 4th ed. p240] degree is the term used to denote the number of attributes in a relation while `cardinality is the number of tipples in a relation. Here, we are not talking about relations (database tables) but relationship types, the associations between database tables and the real world entity types they model. Entity Descriptions CustomerInfo This entity is to store the personal Name, Address etc in to check in the Hostel. Stock This entity is to store the detail of stock items in order to check new item. Check In This entity is to store the Customer information that was get to the Room. Booking This entity is to store the Room that have been booking according to customers order. Room This entity is to store the Room information of the Hostel status. Sale Service This entity is to store the sale record of each customer and the item. Entity Life History The ELH technique is based on concepts developed by Michael Jackson for structured program design. The essential idea is that all data processing can be described in terms of sequence (order), selection (choice) and iteration (repetition) of processing components, which are derived from the data structures. In an ELH these ideas are used by analogy to model sequences, selections and iterations of events affecting an entity. In between the birth and death events there may be a number of life events. Jackson rules are observed in that the diagram shows that it is possible for there to be no changes between creation and end of life for a particular instance, as an iteration may occur zero, one or many times. Parallel lives are used when there are two (or more) independent sets of events that can affect an entity. As events from the two sets are not dependent on each other, but only on events from their own set, they cannot be ordered together in a predictable way. Quits and resumes are a means of jumping from one part of the diagram to another in order to cope with exceptional or unusual events. If used indiscriminately they can undermine the apparent structure of the diagram and make it more difficult to understand. Analysts should therefore use a quit and resume only when they are sure that there is no sensible way in which they can use normal Jackson structures to show what they want. Normalisation Any collection of attributes can be said to be either unnormalised or in a particular normal form depending on its compliance with the rules given below. Many normal forms have been defined. Codd originally defined first, second and third normal forms. There are some cases, particularly where keys are complex and contain many attributes, where further normalization may be required. For such cases, Boyce- Codd normal form, fourth normal form and fifth normal form also exist. In this book, normalization will only be covered up to the third normal form, since this is sufficient for most practical purposes. For further information about the other normal forms the reader is referred to Data (2000). Report for National Hostelling Association There are a lot of advantages when compared to the manual system and computer based system. Although our system is still window based.We will be able to room service, Ecommerce application in the future. We have made the information giving in our system easily understandable for new uses of the system. The display area of the store is not very large. It will only display a small section of the Room Other Sale Item that the Check in the Hostel room. My system will allow customers to choice rooms . This will allow customers to request room and service that are not on display. The customer can search the room by keyword or by category such as room,Booking No, CheckIn/Out etc or by charges. The charges will take the discount value for each invoice ie, the For manager, he will help with this activities during busy periods and will be responsible for the general management duties such as accounting, correspondence, staffing etc. The manager will also Booking and necessary from a number of customers and he will also decide which of the services will be discount prices to the customer. In order to do this, he will need the information from the system. The system also produce the monthly report in order to estimate the rooms status and the customer like and dislike of the services ie the c ustomer trend according to the season. These above information are explained about the functions of the National Hostelling Association. To have a successful system design for the National Hostelling Association, I have to study the manual system first. Then I draw the context diagram. The context diagram shows the entire system as a single process surrounded by the external entities. The National Hostelling Association, Context diagram represents data input and output flows. This make to concentrate or focus on the boundary to be investigated. This can give great help in discussing with the user on the scope of the system. Aims and objectives are given to the system so the system user cannot depart from the system needs. As the context diagram is drawn, the level 1 DFD are also easily drawn to make the system easy to look and to be understandable. This can enhance the clarity of the system to the user. Then I create a data model to support the system information. It points the ways how the data items are grouped together into entities and identifies the relationships between the entities. To get the attributes for the entities, I studied the manual records and the receipts of the National Hostelling Association. Additional characteristics such as the optionality and degrees of relationship are needed to identify for the entities. Then I studied how the entities change with time.ELH is described to know the creation of an entity occurrences, record the sequence of changes in the system during its life time and how it ends in the system. Then I do the normalization which provides the sound foundation for physical design which can be implemented as the database design. For database design, all entities are included in the data dictionary which is the sources of information of the system. Then, I create the prototype by using Visual Studio 2005. It includes searching for an item of National Hostelling Association. I also take the screenshots of the prototype and identify where the system needs the validation rule. All the tasks shown above demonstrate an understanding of the modeling and installation of the data driven system. They demonstrate the analysis and design of a system including the prototype use interface, training plans for the users. Preparation for the installation of the system In order to install the system, we first need to install the hardware first. Then we need to do the data entry for the items. We also need to install the software required to run the system. The requirements are as follows: Hardware Requirements Pentium IV or above Processors is C.P.U. 1.8 GHz or above. Memory (RAM) is 512MB or above. Hard Disk space is 1GB for my system and 10 GB for Operation System. Software Requirements Window XP Visual Studio 2005 Microsoft Office Word 2003 for reading Manual Guide

Progeria Essay -- miscellaneous

Progeria Progeria is one of the least known genetic disorders. There are two types of Progeria, the only difference being the age group that it affects. The Hutchinson-Gilford Progeria Syndrome is commonly called Childhood Progeria. The second type of Progeria is Werner’s Syndrome, which is the adult form of Progeria. What basically happens in this disorder is that age is accelerated seven times faster than that of a normal person. For example, for Hutchinson-Gilford Progeria Syndrome, a child could look like he is fifty when he is actually five years old. A twenty year old with Werner’s Syndrome could look similar to a sixty or seventy year old person. There is, even now, not much information known about this genetic disorder because of the scarcity of people with this disorder, not to mention the short life period that they have. The gene for Hutchinson-Gilford Progeria Syndrome was discovered quite recently on April 16, 2003. Researchers confirmed that the gene, HGPS, is not an inherited disorder because neither parent carries or express the mutation. The mutations to the gene LMNA, which encodes for the Lamin-A protein, causes Progeria. The Lamin-A protein is what provides the framework that holds the nucleus together. Researchers believe that an unstable nucleus caused by a faulty Lamin-A protein brings about Progeria. This gene is located in chromosome 1, but the exact locus has not been announced yet. Researchers say that Progeria is point autosomal point mutation. This misspelling among 25,000 base pairs causes the shortage of the protein made by Lamin-A. This is also a dominant mutation because it is expressed equally in girls and boys. As in other dominant gene mutations, there is a â€Å"paternal age effect†, meaning that the mother is, on the average, four or five years younger than the fathe r at the time of conception. The symptoms of a child with the HGPS gene are very noticeable. Although they appear normal at birth, their age begins to accelerate by they time they are 18 to 24 months old. Bones soften and become more fragile, and the even the skin takes the appearance of the very old because it becomes thinner. If the bones break, they usually do not heal properly. Children with Progeria often have a crinkled and beaklike nose, and fat under the skin is nonexistent to them. The muscles becoming flaccid, hips being dislocated, and joints... ...es, Venezuela, and Vietnam. What has also been noticed of those with Progeria, is that the progeriacs are born with abnormally short telomeres, which are caps of the chromosomes. By they time they turn five, these are as long as a very elderly person. Telomeres reach a certain point of division before they began shortening, making the person old. Currently, there are no cures for this genetic disorder. Dr. Francis Collin who is the head of the National Human genome Research Institute said that the â€Å"the next step is to find a drug that corrects the mutated LMNA gene, and it may be possible to correct the gene itself,† as stated by the Washington Post. Furthermore, mutation in a yeast protein that is similar to the human WRN protein called SGS1 causes the yeast to have a shorter lifespan than the yeast cells that are devoid of the mutation. Another fact that was noted was that nucleolus was enlarged and fragmented in the cells with SGS1, which are typical signs of aging in yeast. Yeast could be a helpful model for human aging because it may give the means to be knowledgeable about more about Werner’s Syndrome, Hutchinson-Gilford Progeria Syndrome, and other related diseases.